In the world of entrepreneurship and adventure sports, few figures stand out as uniquely as Samuel Guez. Combining a relentless drive for innovation in business with a deep-rooted passion for VTT (Vélo Tout Terrain), or mountain biking, Guez has carved a niche for himself both in the rugged outdoors and in the sleek, fast-paced realm of startups. Whether conquering mountain trails or navigating the complexities of venture capital, Samuel Guez exemplifies discipline, innovation, and a visionary spirit.
This article delves deep into the story of Samuel Guez VTT, tracing his life from the dirt trails of mountain biking to his strategic roles in entrepreneurial ventures like My Jolie Candle, VTT (Venture Capital), and Blast.Club.
Early Life and Passion for VTT
Samuel Guez’s connection with mountain biking began in his youth, where VTT became more than just a recreational activity—it was a metaphor for life. The sport demands resilience, adaptability, and focus, qualities that would later underpin his approach to business. Guez often attributes much of his entrepreneurial mindset to the lessons he learned navigating the unpredictable terrains on a bike—lessons in patience, determination, and calculated risk-taking.
Mountain biking is not just a sport but a lifestyle, one that aligns closely with entrepreneurial endeavors. Much like a trail ride, building a business requires foresight, physical and mental endurance, and the ability to pivot when faced with obstacles. This parallel became a foundational philosophy for Samuel Guez as he transitioned from enthusiast to business leader.
Co-Founding My Jolie Candle
One of Samuel Guez’s earliest and most well-known ventures is My Jolie Candle, a disruptive brand that creatively merged home decor with jewelry. Founded in France, the company gained widespread attention for its unique concept: candles that contain hidden jewelry revealed only after the wax melts down. This brilliant marketing twist struck a chord with young consumers, particularly through Instagram and influencer campaigns.
My Jolie Candle quickly rose to prominence, amassing over 2 million customers across Europe. The company’s growth was powered not just by its clever product design but also by its deep understanding of the evolving digital consumer landscape. Samuel Guez played a crucial role in the company’s operational strategies, marketing efforts, and international scaling.
The venture wasn’t just a commercial success; it also highlighted Guez’s strength in identifying underexplored niches and turning them into profitable markets.
Founding VTT (Venture Capital Firm)
While the initials VTT might evoke images of rugged trails and mountain peaks, in Samuel Guez’s portfolio, they also represent his foray into venture capital investing. Guez founded VTT as a tech-oriented VC firm, distinct from his passion for biking but equally ambitious. The firm’s name might be a nod to his personal history, symbolizing how his two worlds—sport and business—intersect.
VTT as a firm specializes in early-stage investments across sectors such as artificial intelligence, clean tech, digital infrastructure, and SaaS platforms. Guez’s investment philosophy at VTT is hands-on; he doesn’t merely fund startups but actively mentors them, drawing on his extensive experience as a founder.
He’s particularly passionate about startups that align with sustainability goals, including those engaged in circular economy models and renewable technologies. His selection process emphasizes long-term impact over short-term gains—a principle likely influenced by the perseverance and planning needed in mountain biking.
Blast.Club – Democratizing Investment
Another milestone in Samuel Guez’s career is Blast.Club, a platform co-founded with fellow entrepreneur Anthony Bourbon. This venture reflects Guez’s desire to make startup investing accessible to everyone, not just wealthy angel investors or VC firms.
Blast.Club lowers the investment barrier, allowing individuals to invest in early-stage startups starting from as little as €1,000. With over 30 fundraising rounds annually, the platform bridges the gap between promising startups and everyday investors seeking high-growth opportunities.
The concept of democratized investment is one of Guez’s hallmark contributions to modern entrepreneurship. He believes in fostering a community of “micro-VCs,” empowering users to support the next generation of innovation without institutional red tape.
With Blast.Club, Samuel Guez has not only diversified his entrepreneurial reach but has also built a scalable, transparent, and community-driven investment ecosystem.
Business Philosophy and Leadership Style
Samuel Guez operates with a unique philosophy that blends sportsmanship with entrepreneurship. Whether it’s a rocky bike trail or a volatile market, Guez believes in embracing challenges head-on. His leadership style is described as:
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Mentorship-Oriented: Offering hands-on guidance rather than just capital
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Resilience-Driven: Viewing failure as a pivot point rather than a setback
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Visionary Yet Practical: Marrying futuristic thinking with actionable strategies
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Community-Focused: Building ecosystems rather than isolated companies
Guez encourages founders to “ride the rough terrain” rather than avoid it, a direct echo of his mountain biking roots.
Personal Brand and Public Presence
Samuel Guez maintains a low-profile public persona compared to many modern-day entrepreneurs, preferring substance over flash. However, his presence on LinkedIn and within founders’ networks positions him as a respected voice in Europe’s venture capital and startup community.
He often engages in speaking events and panel discussions, particularly on topics involving:
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Democratized investing
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Startup scaling strategies
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Entrepreneurial resilience
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Tech innovations and future trends
As an avid sportsman, he also promotes physical fitness and mental well-being among startup founders, highlighting how outdoor activities like VTT can balance the high-stress nature of entrepreneurship.
Legacy and Future Outlook
With multiple successful ventures under his belt and a growing reputation in venture capital circles, Samuel Guez continues to build a lasting impact in both tech and lifestyle sectors. As the startup landscape evolves, his adaptability and vision place him in a unique position to support the next wave of innovations—especially those that align with sustainability, accessibility, and human-centered design.
In a world often dominated by narrow specialization, Guez stands as proof that one can excel at both passion and profession. Whether it’s building candles with a surprise twist or creating platforms that democratize finance, he continues to redefine the boundaries of modern entrepreneurship.
Final Thoughts
Samuel Guez’s journey is a compelling story of blending personal passion with professional ambition. From the dusty trails of mountain biking to the structured boardrooms of venture capital, he embodies a spirit of exploration, calculated risk, and community growth. He serves as an example for aspiring entrepreneurs, showing that a multifaceted life doesn’t dilute success—it enhances it.
His ventures, especially under the VTT and Blast.Club banners, are poised to play a transformative role in Europe’s investment and innovation ecosystem for years to come.
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